The Role of Marketing Ethics in Enhancing Customer Satisfactionan Exploratory Study of the Opinions of a Sample of Restaurant Goers in the City of Mosul
|Article 2, Volume 41, Issue 135, September 2022, Pages 50-33 PDF (2.14 M)
|Document Type: Research Paper
|Maher M. Thanoun
|The current research seeks to determine the role of marketing ethics in enhancing customer satisfaction, an exploratory study of the opinions of a sample of restaurant-goers in the city of Mosul. In this research, an integrated concept of marketing ethics was reached, which is represented by a set of standards and principles that determine what is good and acceptable or what is bad and unacceptable in marketing practices. in marketing practices. And the extent of the impact of its dimensions (product ethics, price ethics, promotion ethics, distribution ethics) on customer satisfaction, and accordingly many questions were raised about the research problem, including (Is there a significant impact of marketing ethics on customer satisfaction). The choice was made for a sample of (60) individuals, and the questionnaire was adopted to obtain the data, several statistical methods were used to analyze the data and extract the results using the statistical program (SPSS). The research reached conclusions, including the existence of a significant correlation between marketing ethics and customer satisfaction.
|marketing ethics; customer satisfaction
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