Electronic marketing as input for the development of marketing information systems in sports institutions Algerian | ||
| JOURNAL OF SPORT SCIENCES | ||
| Article 1, Volume 8, Issue 24, March 2016, Pages 27-41 | ||
| Abstract | ||
| Abstract Sports institutions experiencing more attention to the sports market and one of the bodies involved in marketing sports and so in line with the development of market economies and sports institutions unregistered according to the provisions of the law. The availability of the elements of the application of electronic marketing have organized sports may lead to the availability of the requirements of the development of marketing information systems have also. Hence the، the design of this study was in order to stand on the truth and reality of e-marketing have football clubs to Carling، and then determine how to apply e-marketing manner as to enable the development of marketing information systems for sports organizations. To achieve this، the researcher used a descriptive approach to the suitability of this study on a random sample، reaching number 30 administratively from football clubs to Carling، an average of three from each club. In order to provide information that can be relied upon to make judgments about the reality of e-marketing have football clubs، a questionnaire was applied to it. After confirming the validity and reliability of the questionnaire، was Used.obad that have been collected and the preparation of the final data for statistical analysis، and answer research questions. Based on the results of statistical analyzes، it was concluded the following results: Available football clubs of the Association of Professional Ali modern communication technology in the application of e-marketing، but there is a fundamental weakness in the entrances and the elements of the application of e-marketing in terms of form and substance. And showed the results as well as a lack of efficiency and strategic planning in the application of e-marketing for sports organizations. In the light of the outcome of the search results researcher recommended the following: - The need to create the website for each club or sports institutions. | ||
| Keywords | ||
| Electronic marketing; marketing systems; sports institutions | ||
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