The Sequential Effect Of The Supply Chain Management Activities and The Dimensions Of The Operations’ Strategy in Marketing Performance - Study at The state Company for Ready Made Ware in Mosul | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 6, Volume 6, Issue 12, December 2014, Pages 84-110 PDF (1018.16 K) | ||
| Authors | ||
| Ali W. Al- Abaade; Akram A. Al-Taweel | ||
| Abstract | ||
| This study Try to determine the sequential effect of the supply chain management activities and the dimensions of the operations’ strategy on the marketing performance, The activities of supply chain management are considered some of the important company activities which if they were coordinated and implemented properly, will influence the dimensions of the operations’ strategic, and thus the company will be able to improve its marketing performance. Thus, the researchers sought to include of these variables in the current study within a holistic framework to study the of sequential impact of the independent variable embodied in the activities of supply chain management on the dependent variable represented by the marketing performance through the mediator variable of the dimensions of operations’ strategy, In general, tries to find the answer to the following question: What is the nature of the sequential impact of supply chain management activities and the dimensions of the operations’ strategy in marketing performance? And the researcher to a set of conclusions, including:1/ Significant correlations between the variables of the study were verified at the level of the investigated company. 2/ A significant effect was verified between the study variables at the level of the investigated company. Depending on the conclusions reached by the researchers has provided a number of proposals consistent with these conclusions. | ||
| Keywords | ||
| sequential effect; supply chain management; Marketing Performance | ||
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