The role of social responsibility in enhancing perceived organizational reputation :An exploratory study | ||
| AL-Qadisiyah Journal For Administrative and Economic sciences | ||
| Article 1, Volume 15, Issue 1, March 2014, Pages 6-30 PDF (0 K) | ||
| Authors | ||
| Sabah Hussein Alzaidi; Saleh A. Rashid | ||
| Abstract | ||
| This study discussed the role of social responsibility in enhancing organizational reputation. It tried to introduce a theoretical framework about is variables according to previous literature. It also introduced an analytical framework for the opinions of (34) educational leadership in a sample of faculties of AL-Qadisiya university. the social responsibility as an independent variable was expressed through two dimensions (Ethical and philanthropic responsibilities. The researchers developed a scale composed of (15) items passed on the perspective of (Wheelen & Hunger , 2006). While the perceived reputation as dependent variable was expressed through four dimensions (Admire and respect, Trust, Good feeling, and Overall reputation based on the scale developed by (Ponzi et al,2011; Reputation institute , 2012) The study reached at a set of conclusions among them is the key role of social responsibility practices in building and promoting good reputation for organizations It introduced a set of recommendations among them the necessity of formulating a clear vision about social responsibilities of the faculties under study, besides the implication of those responsibilities in strategic objectives to enhance their reputations. | ||
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