The Role of Marketing Intelligence System in Improving the Relation with Customer | ||
| Managerial Studies Journal | ||
| Article 1, Volume 6, Issue 12, December 2014, Pages 48-85 PDF (0 K) | ||
| Author | ||
| Mohamed A. Al Azawi | ||
| Abstract | ||
| The research seeks to clarify the concept of intelligence system marketing and try to find the proposition that to keep the system correlation and the impact of legal entities in raising the level of managing the relationship with the customer through a virtual model reflects this relationship is the fact that the management of the future means the effective management of information, which is an important tool for senior management to use to take the necessary decisions to resolve problems with its customers and meet the marketing environment variables constantly changing, and realize a researcher not convinced the concept of the research sample and the role of marketing intelligence system to activate the management of the relationship with the customer through the survey and interviews showed the research problem.The research found the emphasis on the health of its premises in addition to the personal and material to take advantage of the dimensions of the system to win customer retention. In light of this research was presented a set of recommendations and proposals for modest organization examined, would achieve its objectives in managing the relationship with its customers | ||
| Keywords | ||
| Marketing Intelligence; customer | ||
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