The Role of The Areas of Marketing Strategies in Reinforcing Marketing Performance "An Analytical Study to the Opinions A sample of Officials in Aciacell Company in Mosul" | ||
| journal of kirkuk University For Administrative and Economic Sciences | ||
| Article 1, Volume 4, Issue 1, June 2014, Pages 97-124 PDF (664.88 K) | ||
| Author | ||
| jaafar k.mari | ||
| Abstract | ||
| Adopting the areas marketing strategies by service organizations participated to a great extent to reinforce marketing performance, since it has resembles the base of work in the organizations, besides being an effective tool followed by marketing leaders. This subject is important since it combines between marketing strategies and marketing performance for the role they play in creating a competitive environment capable to follow what is modern in supplying services. According to this the following enquiries were aroused to be the limits of the problem: 1. Has the organization investigated a clear idea about the areas of marketing strategies? 2. What in the type of relationship among the areas of marketing strategies? 3. Has the areas of marketing strategies participated in reinforcing in marketing performance? To answer these inquiries a hypothetical sample was made which reflects the nature of the type of relationship between the marketing strategies and marketing performance. From which some hypothesis. Those where tested by the (SPSS) with the answer: Agree, beside and do not agree with mean average (2). A questioner was divided among 30 officials in Marketing Dept. at Asiacell Company in Mosul. All the questioner were collected back. The research arrived to some conclusions: - The answers of the officials investigated in the company focused mainly in agreement concerning some of the limits of areas of marketing strategies, to the extent that it resembled it and it an actual situation. Accordingly to these conclusions the following were recommended: - Asiacell Company should care about some of the limits, specially the limit, "the organization should care about the strategy to be suitable with its present abilities. | ||
| Keywords | ||
| marketing strategic; services marketing; Marketing Performance | ||
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