Leadership from the perspective of strategic value to the customer in accordance with the Philosophy of the Blue Ocean Strategy | ||
| Al Kut Journal of Economics Administrative Sciences | ||
| Article 1, Volume 0, Issue 14, April 2018, Pages 203-217 | ||
| Abstract | ||
| Abstract Business organizations seek different kinds of small and medium-sized to large cross- business unit strategy, which is owned to achieve the state of leadership in the markets in which they operate in order to make the process of competition is not possible, as a result of technological advances and the development of the means of production , has become a competitive process through economies of scale towards achieving cost leadership is useless in the long run , as it can be for small organizations due to technological development and to improve dramatically from their internal operations have been superior to large organizations , so concentrated the current trend of business organizations on how to add value to customers . As part of the strategic direction of prevailing in the literature , the business organizations to Ataatnavs the markets current , but the process of competition now is about the future , and to be able to these organizations to compete in this market is currently , they are investing huge financial resources for the development of new products and services for markets, potential future , so the essence of leadership within this process lies in the organization's ability to diagnose opportunities that enable business organizations to compete at the edge ) the edge of the market) . Thus , the process of adding value in the futures markets will be the basis in the philosophy of the organization's work , and in order to succeed in this process , it certainly will not be achieved through the management of financial assets are tangible ( labor , land , capital ), but it requires more than that , because the resources intangible now is more important than the tangible resources . So when business organizations possess the ability to the development of these intangible resources , and then employ them in marketable innovations , it is certainly the case would lead . In order to provide an idea about the leadership within the framework Alasirateja , the researchers debate in two directions , the first trend focused on the development of the philosophical depth of leadership strategy , by focusing on the study of the relationship between the leadership and the blue ocean strategies . While the second focused direction to provide an idea about the possible Strategies for Entrepreneurship through framing matrix growth ideas Blue Ocean Strategy . Thus, researchers could provide an initial framing strategic leadership to the strategic process , can be developed in the future by the researchers , towards providing an integrated model contributes to strengthening the case of exclusivity for business organizations . | ||
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