Following the analysis of the voice of the customer in improving the image of the organization of health: A prospective study of the views of a sample of doctors working in private hospitals in Baghdad | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 92, July 2018, Pages 151-166 | ||
| Authors | ||
| A. M. D. Saadoun al-Hamoud; M. M. Nour Khalil al-Obeidi; M. M. Hamid Salim Al-Kaabi | ||
| Abstract | ||
| vv Customer is regardless one of the most important themes on which the marketing process as a whole, which was launched on the client that the King, being the basis of the trend marketing talk, so it came to be called Voice of the customer because the customer requests and wishes and organizations productivity hear and implemented, and this proposal has been identified the problem of searching through the large number of the gap that appeared and worsened between the customer and of the patient references, and health organizations that seek to attract the customer and the sale of services and ideas, therefore, been put forward several questions to the problem of research and focused mainly on the impact of voice customer by the organization in improving the image of their organizations health. Have been identified the importance of research has been dandified depending on the real reasons that prompted the researchers involve this problem is through the many cries of discontent by the customer (the patient references) about the performance of health organizations towards him, and weak, but the lack of culture that the customer is always right in health organizations, Baghdad has pilu have been chosen to be the goal of current research to determine the effect of listening the voice of the customer to improve the image Aanizh health, and has been the adoption of Voice of the customer as a variable explanatory, either improve the image of health organization, represents the variable Alastjaba, and to achieve the objectives of the research were selected hospitals in Baghdad for the research community, and the sample consists from (50) in five doctors in private hospitals: Hospital pouch G, Al-Ahli Hospital Shifa Hospital, Harthiya Ahli, Al-Ahli Hospital, Baghdad, Al-Ahli Hospital Green. Was designed to identify and measure according to five grades and data were analyzed using appropriate statistical methods The A number of conclusiws and recommendation hom been obtained most important of these results is not examined, the hospital management to understand the meaning of the voice of the customer as well as the importance of the voice of the customer, because these hospitals did not allocate a part of her time to discuss the problems of the beneficiaries of the medical service provided by hospitals. The most important recommendations of the research is the need to establish hospitals examined, a base for understanding the voice of the customer, and have run it a clear vision about the importance of sound customer medical service provided to the health and the need to open channels of communication between them and the customer benefits from the service provided to discuss their grievances directly. | ||
| Keywords | ||
| Axis of administrative | ||
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