The Relationship Between the Dimensions of E-marketing and Product Innovation dimensions | ||
| Buhuth Mustaqbaliya Scientific Periodical Journal | ||
| Article 1, Volume 3, Issue 1, December 2012, Pages 123-171 | ||
| Abstract | ||
| Abstract This research aims at determining the correlations and effect between the dimensions of E-marketing and dimensions of product invation in a selected group of industrial companies in the province of Baghdad. The dimension of E- marketing are one of the important dimensions in business work because of its role in achieving some objectives of the company, including the goal of product innovation. The researcher includes these dimensions and their variables in a comprehensive framework, because of the limited studies in Iraq. In general, the results indicate a set of conclusions; the most important one is that it verifies that there is a significant correlation between the dimensions of E-marketing and the dimensions of product innovation in the companies under discussion. Also the research has provided a number of recommendations. | ||
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