The Role of Creative Marketing In Achieve The Competitive Advantage An analytical Study for the opinions of a Sample of Officials in AL-HOKAMAE Company for Manufacturing Medicine of Medical Appliances in Mosul | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 10, Volume 4, Issue 9, December 2012, Pages 217-244 PDF (0 K) | ||
| Author | ||
| Jaafar k. maraii | ||
| Abstract | ||
| Adopting creative marketing by the industrial organizations participated greatly in achieving competitive advantage since it resemble the base of work in the organizations besides being an effective tool in quiding marketing leaderships. This subject gets its importance through combining these two concepts due to the effective role they play to achieve a competitive environment enjoying the ability to go with all what is new in marketing goods. Accordingly the following questions were arosen to be the limits of the problem: 1. Has the organizations investigated a clear idea about the creative marketing and its different? 2. What the most sources that create the creative feature to the goods produced in the organizations investigated. 3. What is the type of relationship between the creative marketing and the competitive advantage in the organizations investigated? 4. Dose the creative marketing participate in achieving the competitive advantage? To answer these inquires a virtual sample was made which inflects the nature of relationship between the creative marketing and competitive advantage . It resulted in some hypothesis which were examined using (Likerts Scale) agree strongly (1-2-3-4-5) do not agree strongly and an acceptance (1-5) and mean average (3), 38 list of questioner were distributed among a sample of the officials AL-Hokamae company for manufacturing medicine and medical appliances in Mosul. All the questioner were collected, the research reached to some conclusions: 1. The answers of the officials investigated concentrated on "strongly agree" with "creative" in two variables, the product and the price. 2. The results of the analysis showed that there is a relationship of effect between the elements of creative marketing and competitive advantage. Accordingly the following suggestions were recommended: 1. AL-Hokamae company for manufacturing medicine should pay consideration with the elements of creative marketing in the fields of distribution and advertising. 2. Great consideration should be given to the elements of competitive advantage resembled by the good quality of the product besides persuading the customer to satisfy his needs and desires. | ||
| Keywords | ||
| Creative Marketing; administration | ||
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