Political Marketing and Management of Election Campaigning | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 1, Volume 3, Issue 5, June 2011, Pages 280-297 PDF (512.11 K) | ||
| Author | ||
| Bilal Jasim | ||
| Abstract | ||
| Marketing is revolved around how to satisfy needs and desires , in a suitable time and a proper place . In policy , the idea is by itself the same economy and marketing are based on the notion that there is some rules like scarcity , demand , and supply as opposed to policy . But , indeed , policy is dealing with political products that are unsperatable from the public interest . So , the difference is clear , in economy there must be some control on the product quality and its comparison with the price paid . As for policy , it is difficult to control the quantity of the political offerings because they might impeded with the national interests variation of countries | ||
| Keywords | ||
| marketing; Management; election | ||
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