The Role of Strategic Marketing Planning in Supporting The Decisions of Production and Operations A surveying study Ninevah General Company for Drugs and Medical Requirement | ||
| Tikrit Journal For Administration & Economics Sciences | ||
| Article 1, Volume 8, Issue 25, August 2012, Pages 9-28 | ||
| Abstract | ||
| ABSTRACT The Presence of Co –ordination and Connection between the strategic marketing planning and the decisions of production and operations leads the organization to ideal utilization of all opportunities and challenger (internal and external) Facing it in the future . The Strategic marketing planning concerns to determinc the duties and the goals the marketing management wants to achieve. while the decisions of Productions and operations in the organization one many and they have environment effects internal and external . For the organization to choose the best of those , it must be ready for them through Co-ordination and connection between strategic marketing planning and the decisions of production and operation . This led the researcher to deal with this Subject through a way discovering the problem of the study then showing its importance and offering its hypothesis in the same way it tries to select it in Ninavah Company for drugs and medical . Requirement S . A questions was distributed among (30) of the chiefs of different units of company . The Study reached pto the fact of the presence of this Co-ordination and connection according to the analysis of the Samples of the Survey mode . | ||
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