The Role of Marketing on the Success of Residential Investment Projects in Baghdad | ||
| The Iraqi Journal of Architecture and Planning | ||
| Volume 22, Issue 1, January 2023, Pages 176-198 PDF (1.96 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.36041/iqjap.2022.134233.1045 | ||
| Authors | ||
| Hayder Abdulhadi Abbas* 1; Safaaaldeen Hussein Ali2 | ||
| 1Ministry of Higher Education and Scientific Research, Baghdad, Iraq | ||
| 2Department of Architectural Engineering, University of Technology- Iraq, Baghdad, Iraq | ||
| Abstract | ||
| The housing process in Iraq needs a comprehensive review, starting with its political philosophy and the content of its strategy, to produce a new vision and more efficient and empowering approaches for its central role in securing and caring for certain groups of society, especially those with limited income and those in need. In addition to emphasizing self-help and mutual assistance within the framework of future housing methods, this is one of the best ways to mobilize efforts and energies. Moreover, it is an entry point for developing innovative, non-traditional methods of high value. This research highlighted the role of marketing in the performance of residential investment projects in Baghdad (Points of strength and weakness). This research aims to clarify the impact of marketing management on the success of local residential investment projects in Baghdad through site selection, engineering designs, Cost, technology, and attracting residential investment to achieve spatial and temporal benefits. Through its implementation, the investment housing projects will be successful. To achieve the goal, a theoretical framework will be built and applied to the "Bruges Residential Investment Project" and "Dar al-Salaam Residential" projects. | ||
| Keywords | ||
| Marketing; Location; Design; Cost; Marketing Investment | ||
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