Factors Influencing on acceptance use of M-commerce Depending on users perspective at Kirkuk Province/ alhaweja: exploratory study | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 13, Volume 41, Issue 134, June 2022, Pages 250-294 PDF (3.08 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.1970.174711 | ||
| Abstract | ||
| The purpose of the study is to examine the factors affecting the intention to use mobile commerce as well as the intention to recommend others to use it. The study has examined several factors based on the UTAUT2 theory, which are (performance expectancy, effort expectancy, social influence, facilitating conditions, Price value, Hedonic Motivation, and Habit ( in addition to examining the perceived technology security and its effect on the intention the mobile commerce using. The study has depended on the descriptive-analytical approach, and data were collected using a questionnaire, the sample was 601 respondents from mobile phone users who hold diplomas, bachelor's, master's, and doctoral degrees in Hawija district, Kirkuk governorate. The questionnaire adopted a five-point Likert scale in determining the answer to its paragraphs and was then analyzed by AMOS. The study concluded that there is an effect of all the factors that have been examined and mentioned above on the intention of the study sample to use mobile commerce, except for the effort expectancy factor if it does not appear to have an effect. | ||
| Keywords | ||
| Mobile commerce; UTAUT2; Perceived technology security; Electronic commerce | ||
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