Reinforcing marketing performance in the framework of the structural dimensions of petroleum organizations An Exploratory Study of Sample Workers in The Petroleum Products Distribution Company in Kirkuk Governorate | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 6, Volume 10, Issue 23, October 2018, Pages 98-121 PDF (977.6 K) | ||
| Author | ||
| Sawsan Ibrahim Rajab . | ||
| . | ||
| Abstract | ||
| The research aimed to identify the role of structural dimensions (complexity, specialization, central, official) in enhancing the marketing performance of the oil products distribution company in Kirkuk governorate. The research was based on two hypotheses that sought to understand the role of the four structural dimensions in marketing performance. In order to collect and analyze the data, the questionnaire was adopted as a main source to provide the research with the necessary data. Accordingly, a questionnaire tailored to this purpose was designed and distributed to (80) of the employees of the surveyed company, which were fully recovered and valid for statistical analysis (77) The data was reached with a set of results, the most important of which are:1- The results of the statistical analysis showed a significant correlation between the structural dimensions and the marketing performance at the macro and micro level, which shows the correlation between the marketing performance of the surveyed company and specifically the distribution component and the structural dimensions adopted in the design and formulation of its organizational structure.2- Invest the positive effects of the structural dimensions and their implications in the marketing performance of the company investigated in a way that gives the best picture can be planted in the mind of the customer benefiting from its activities and marketing operations. 3- Adopting the modern technical by the Organization and benefiting from it in communicating with all parties related to its operations and marketing activities. | ||
| Keywords | ||
| Marketing Performance; structural dimensions; petroleum organizations; Petroleum; Kirkuk | ||
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