Sensory Marketing: A Philosophical Study Theory | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 12, Volume 10, Issue 22, June 2018, Pages 247-258 PDF (522.73 K) | ||
| Authors | ||
| drman S> Sadaq ..; Nazar E Sadeeq .; Dalia R. Dawod . | ||
| . | ||
| Abstract | ||
| This research paper tries to reach the understanding of the subject of sensory marketing and all axes which connecting with , depending on a lot of researchers to deepen the concept of sensory marketing , to answer the questions below: -What is sensory marketing?-What is the different between traditional marketing and sensory marketing ?-What is the importance of sensory marketing?-What are the dimensions of marketing perspective ? The study tried to find answers to these questions above because the sensory marketing concept is new in the literature of marketing . in this research we discuss so many topics such as: the concept of sensory marketing , the different between traditional marketing and sensory marketing , importance of sensory marketing, the goals of sensory marketing , the dimensions of sensory marketing. | ||
| Keywords | ||
| marketing; Sensory Marketing; Five Senses | ||
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