The Impact of E-Marketing on Cost Under the Use of Social Media: A Field Study in the Services Sector for Iraqi Companies Listed in the Iraq Stock Exchange | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 11, Volume 13, Issue 2, May 2021, Pages 193-213 PDF (1.6 M) | ||
| Author | ||
| Nasser talib Shareef . | ||
| . | ||
| Abstract | ||
| The study aimed to identify electronic marketing and methods of using it through the most widespread social media such as Facebook, YouTube, Twitter and others by Iraqi industrial companies (services sector) to display and market their products or services to gain new customers and satisfy existing customers and determine the cost of their services and the lowest costs, and the study concluded that A positive moral correlation relationship between the two dimensions, e-marketing through social media and cost, as the correlation coefficient between the two dimensions reached (0.981), and there is an impact relationship between e-marketing through social media and the cost based on the analysis of the study hypothesis and that the use of technology and applications has great importance in e-marketing, which In turn, it reduces costs by shortening operations, advertising and selling, and paying attention to cost management using modern methods that reduce costs. | ||
| Keywords | ||
| Electronic marketing; Social Media; cost | ||
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