The Relationship Reciprocal Effect between Strategic Agility and Competitive Intelligence-An Analytical Study of the opinion of Sample Managers at (Korek) Telecom Company in Iraq | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 4, Volume 40, Issue 129, March 2021, Pages 72-91 PDF (1.62 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2020.127879.1038 | ||
| Author | ||
| Shihab M. M. Al-Taha* | ||
| Al-Hadba College | ||
| Abstract | ||
| The paper aims at measuring both the relationship and reciprocal effect between strategic agility along with its dimensions (agility of sensing, agility of decision-making, agility of practice), on one hand, and competitive intelligence along with its dimensions (market intelligence, competitor intelligence, technology intelligence), on the other hand. Korek mobile communications company in Iraq is used as the field of the study. Questionnaire has been used as a tool for collecting data to achieve the aims of the paper. There are (43) forms distributed to the managers at the company's headquarters, and all the forms retrieved have been found valid for statistical analysis. In this context, the analysis adopts a number of statistical methods (like: correlation coefficient, simple linear regression coefficient). The study concludes that there is a correlation relationship with significant statistical significance between strategic agility and competitive intelligence, and the presence of a positive reciprocal effect with significant statistical significance between strategic agility and competitive intelligence. Finally, a set of recommendations, based on the given conclusions, has been suggested. one of these recommendation is the focus on the sustainability of strengthening the relationship between strategic agility and competitive intelligence due to the importance of such sustainability and the positive reflection on the organization's performance as well as enhancing the mutual effect between strategic agility and competitive intelligence via focusing on achieving compatibility and compatibility between the sub-dimensions of the two variables. | ||
| Keywords | ||
| Strategic Agility; Competitive Intelligence; Agility Of Sensing; Market Intelligence | ||
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