The Contribution of Sustainable Manufacturing Strategies in Enhancing Marketing Opportunities - An Exploratory Study at The General Company For Textile And Leather Industries / Baghdad | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 1, Volume 40, Issue 129, March 2021, Pages 9-27 PDF (1.45 M) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2020.127552.1031 | ||
| Authors | ||
| Alaa A. Al Shahwani* ; Raad A. Raouf | ||
| Mosul University / College of Administration and Economics | ||
| Abstract | ||
| The aim of the current study is to define the strategies of sustainable manufacturing and its impact on supporting marketing opportunities in the state Company for Leather and Textile Industries / Baghdad. Hence, the problem of the study has identified by questions concerning the possibility of adopting the strategies of sustainable manufacturing and the impact of its to marketing opportunities as follows: Is there a significant correlation between strategies of sustainable manufacturing and marketing opportunities in the state company for textile and leather industries? Is there a significant influence of strategies of sustainable manufacturing in marketing opportunities in the state company for textile and leather industries? The study concluded with a number of conclusions, most notably the existence of a strong positive correlation between the variables of the study at the macro level, which indicates the importance of the strategies of sustainable manufacturing in marketing opportunities in the surveyed company, and Is there a significant influence of strategies of sustainable manufacturing in marketing opportunities in the company surveyed collectively , and this indicates that the strategies of sustainable manufacturing enhance the activation of marketing opportunities in the company surveyed the study presented a number of suggestions, the most important of which is the increasing interest by management of the company surveyed with the contents of managerial thought in the strategies of sustainable manufacturing and marketing opportunities of the managers and enhancing its in staff to contribute to the survival of the business world and increasing the interest by management of the company in the study of the strategies of sustainable manufacturing and marketing opportunities its in good way to implement it by conferences and training courses for managers to improve performance in the strategies of sustainable manufacturing and marketing opportunities | ||
| Keywords | ||
| Sustainable Manufacturing; Strategies Sustainable Manufacturing; Marketing Opportunities | ||
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