IRAQI Organization Attitude In Advertising: A Survey Study Of A Sample From Mosul Organization | ||
| TANMIYAT AL-RAFIDAIN | ||
| Article 11, Volume 37, Issue 117, March 2018, Pages 195-208 PDF (530.04 K) | ||
| Document Type: Research Paper | ||
| DOI: 10.33899/tanra.2018.143135 | ||
| Author | ||
| Salim H. Hamdi | ||
| Abstract | ||
| This study aims on exploring media letters published by organizations using all visual and auditory mass involving all traditional and modern advertising facilities media to reach the marketings target . The study depends on a questionnaire, distributed on sample involving 35 organizations working in Mosul ;practicing different activities as(industrial , commercial , service) according to the advertising purposes that limited through the field visiting to these organizations by (44) specialized organizations , the other one is a public for all by limiting (11) a traditional and modern mass media represents the primary data as a practical side while Arabic foreign all theoretical field . This research involve 4 entries , a methodical , second section, third section and the field study which led to serval conclusion ,setting up the suggestions. | ||
| Keywords | ||
| Notefying; Exploriels; attitudes | ||
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