Employ public relations for social media in managing corporate reputation | ||
| Journal Of Al-Frahids Arts | ||
| Article 1, Volume 1, Issue 28, December 2017, Pages 288-326 | ||
| Author | ||
| Muhammed Jiad Zin Al-Ddin | ||
| Abstract | ||
| Public relations play,s a major role in the management of company's reputation of a company. Communication activities seek to build strengthen positive image and to formulate its trends towards institutional performance. In a competitive environment the companies seek to gain through it the public opinion, get their confidence from messages communicative which offers to the mass. In order for these companies to reach a wider segment of the mass, they employed the social communication sites. Face book is one of these sites which had been employed to connect with the mass in various demographic features, interesting and choices of their servicesstarting from admittance to the company's page. The expression of admiration can be describe as a feedback, through which the company can know the mass attitude and try to achieve kind of communication in virtual society, abounding thousands by messages communicative which carry different contents (signification) of its implications of trying to win (gain) potential customers from those using social sites. In order to identify the role of public relation in employing social communication means actively and positively, this research would discuss a major question: What is the role of public relations in employing the facebook page in an active and positive way to elevate the reputation of the company and the interaction with the audience and to gain the public opinion so as to ensure its permanence and continuity? The researcher will depend on the survey method to achieve the goals of the research through (a questionnaire) distributed to practitioners of public relation in order to develop the best scenarios for managing the reputation of the company in the future so that it will produce a sample (model) that can be used or employed by the company through its face book pages to manage the company reputation in an active and positive way. The researcher found the following results: 1- All members in the sample agreed on the importance of employing social communication in public relation as a mean for the management of companies’ reputation (agreement ratio is 100%). 2- The phrase (I think it is essential that communication with the internal mass of company rely on the face book page) occupied first rank: strongly agree 50% , agree 48% , medium agree 2% in average 4.5. 3- The phrase ( the information developed by the public relation on the customer services provided by the company , truthful (correct), honest and realistic) came in second rank: strongly agree 50%, agree 40%, medium agree 10% with average 4.4. 4- The phrase (it is important for organizers of public relation in the company to design advertising campaigns for the company to contribute to the strengthening of the organization and its social role: strongly agree 50%, agree 44% , medium agree 4%, disagree 2% with average 4.4 5- People working in the public relation sector in mobile phone companies (sample) were positive towards the phrase ( the work of public relation featured (characterized) by professionalism and the ability to communicate with the mass (audience) depends on the company’s face book page (strongly agree 27 repeat with 54%) the average 4.4. 6- The research is located within first axis social communication sites and its role in the time of transparency. | ||
| Keywords | ||
| Employ public relations for social media in managing; corporate reputation | ||
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