The relationship between marketing strategic control and performance evaluation in the marketing organizations: analytical study in Baghdad company for soft drinks for 2013-2014. | ||
| AL-dananeer | ||
| Article 1, Volume 1, Issue 6, June 2018, Pages 334-369 | ||
| Abstract | ||
| The relationship between marketing strategy control and the performance evaluation in organizations marketing/Analytical Study in Baghdad Company for soft drinks for the period of 2013-2014 This research aims to identify the strategic oversight and evaluation of performance and the relationship between the control strategy and the performance evaluation , research sample includes 24 individuals from working in Baghdad Company for soft drinks from various levels in the company , has adopted a search descriptive analytical method , results indicated significant correlation between control marketing strategy and performance evaluation , and the study concluded many of the recommendations , including: the need to make use of the results of the control marketing strategy by senior management of the company as an indicator can be relied upon in evaluating the performance of the company and on a regular basis , research department into three sections : the first dealt with the control strategy marketing , and the second intake performance evaluation in marketing organizations , and the third dealt with the relationship between marketing strategy and oversight of performance evaluation as a study field and analytical . Key words: control of strategic marketing, performance evaluation, marketing organizations | ||
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