Customer Capital and its reflections for Achieving Competitive Advantage: A Survey Study of the Views of a Sample of Employees in the Banks of Duhok Governorate | ||
| AL-dananeer | ||
| Article 1, Volume 1, Issue 6, June 2018, Pages 208-240 | ||
| Abstract | ||
| The present research aims at the acknowledgement of the role of the customer capital in achieving the competitive advantage , sense the customer in considered the chief concern , and the area where all banks should focus and the key elements of profitability so, the present research attempts at energizing and activating the customer capital to act as tool that assists the working commercial banks in Duhok province to bring the competitive advantage into reality in this sense tow hypothesis were made to examine , the effect on the relationship between the customer capital and the competitive advantage accordingly , a field study was adopted through a questionnaire list that was distributed to sample of managers and heads of department working in the banks of Duhok province . The study concluded many results some of which were represented in the following: There is a huge concern with customers capital made by those managements an also the increasing race of the competitive advantage in the banks of Duhok governorate. | ||
|
Statistics Article View: 58 PDF Download: 33 |
||