The Role of Information Technology Governance In Support Of the Marketing Intelligence System A prospective study of the views of a sample in a number of banks in the provinces of Nineveh and dohuk | ||
| Tikrit Journal For Administration & Economics Sciences | ||
| Article 1, Volume 12, Issue 36, December 2016, Pages 142-159 | ||
| Author | ||
| Fariaj Ngemash Faraj Al-Shammari | ||
| Abstract | ||
| The research seeks to develop a conceptual framework for each of the governance of information technology and marketing intelligence system, as well as the relationship between the two concepts in order to obtain the required information on the beneficiary, as the research seeks to knowledge of the impact of corporate governance and a link to information technology and marketing intelligence system, In order to reach the objectives of the research has been selected a sample of 32 employees working in a number of banks in the Nineveh province, was tested relationship using statistical program Minitab.16 for the analysis of a questionnaire study associated variable independent of which showed a clear impact of the governance of information technology in the marketing intelligence system, has concluded the researcher to a number of conclusions was that the most prominent corporate governance of information technology that will reinforce marketing intelligence system in the surveyed organizations, in particular, and other organizations in general, With regard to the recommendations of the research has confirmed the need for the departments in the surveyed organizations to adopt corporate governance of information technology as a supporter of marketing intelligence system to provide the necessary information for decision-making and achieve mutual benefit between the surveyed organizations and customers in order to achieve the desired goals | ||
| Keywords | ||
| governance of information technology; marketing intelligence system | ||
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