The role of accounting information in measuring quality of banking services "A field study in the number of commercial banks in Basra province" | ||
| Tikrit Journal For Administration & Economics Sciences | ||
| Article 1, Volume 10, Issue 32, December 2014, Pages 238-263 | ||
| Authors | ||
| Osman Abdul Qader Hama; Ghazi Abdul Aziz Suleiman; Nahla Ghalib Abdul Rahman | ||
| Abstract | ||
| Abstract This study aims to investigate the role of accounting information in assign the measurement quality of banking service in many commercial Iraqi banks in the Basra province .To achieve this goal the five - level likert scale has been used in a field survey in which a number of Iraqi commercial banks' customers participated, and (105) questionnaire forms has been distributed to agents of the Iraqi commercial banks operating in the Iraqi province of basra with a ratio of responsiveness by (82.86). The results of the study showed the positive impression about the quality of banking services in the Iraqi banks as expressed by the participants in this research, in terms of the relationship of the seven dimensions composing to role accounting information of the measure of the quality of banking service (accounting information ,reliability ,tangible material aspects , degree of safety , rate of responsiveness ,the degree of empathy , credibility )with the quality of the overall banking services ,the result revealed the existence of a positive and statistically significant correlation between these dimensions and the quality of banking services . The research recommends the need to improve the quality of banking service provided by the bank to the customers to reach their aspirations in order to preserve the banks' current customers and earning their allegiance and attract new customers which leads to improving the competitive position of the bank's and increasing the market quotas and the rates of its profits | ||
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