The effect of strategy of direction toward customer in achieving the value added for organizations. | ||
| AL-dananeer | ||
| Article 1, Volume 1, Issue 9, September 2018, Pages 312-348 | ||
| Author | ||
| Lecturer Haidar Shakir Noori | ||
| Abstract | ||
| Formed the research problem in how to determine the willingness and readiness of organizations (service and productivity) Iraqi action strategy orientation towards the customer, and the amount of impact every dimension of this strategy in achieving added value to it, an anchor and a springboard tackled him search the current study and analysis and interpretation of the scientific methodology adopted by which Comte its contents, as research testing the impact variable customer-oriented strategy in achieving variable values of the organization. Have been used form questionnaire as a tool for field data collection, have been distributed (43) form the sample and who were selected from two organizations bank Farouk (service organization) and Company General Electric Industries (Organization productivity), and represents the Main Hypotheses Search impact strategy orientation towards the customer in achieving value sample research organizations in the Iraqi environment and the ensuing other sub-hypotheses, data were analyzed descriptive statistical methods (SPSS) to determine the degree of acceptance of the sample paragraphs of the resolution. The statistical methods analytical (Amos 21.0) to test hypotheses and measuring the stability and sincerity and matching the search tool, and the results were identical to the imposition of research, it has been shown there following a strategy oriented towards the customer deportation six individually to achieve the organization's values dimensions all four, and against which was to formulate a set of recommendations that will hopefully be taken advantage of those involved in the current study | ||
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