The effect of marketing feasibility in managing crises in the hotel organizations: field study in a sample of first class hotels in Baghdad. | ||
| AL-dananeer | ||
| Article 1, Volume 1, Issue 9, September 2018, Pages 186-211 | ||
| Authors | ||
| Assistant prof. Dr. Moataz Salman Abdulrazaq; Assistant prof. Dr. Louay lateef Alshuke; Assistant prof. Dr. Samra; a Abduljabar Alnaimi | ||
| Abstract | ||
| The study of marketing outcome of any organization is a process of collecting data a project propsa and then analyzing the data to know the possibility of putting it in practice and alleviating the risks resulting from the crises that face the tourist organizations in order to offer the best services and increusw the sales. The establishment and continuity of any project requires considering its different marketing technical and financial needs and requirements. A comparison should be made between the new opportunity. The project tries to offer and the possibilities of the market's response when the organization treats the crises. This study is applied on three first- class hotels, 60 froms were distribnted randomly, five froms for each hotel. The sample consists of administrative leaders and specialists in tourism. | ||
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