Electronic Marketing Mix For Digital Content : Application Study In University of Information Technology & Communication (UOITC) | ||
iraqi journal for information | ||
Article 1, Volume 17, Issue 1, December 2016, Pages 23-60 | ||
Authors | ||
sabah rheama mohsin; dhmya abdulilalh gaafar | ||
Abstract | ||
the research aims to identify the electronic marketing mix and its elements applied to marketing digital content ,the descriptive method is used to analysed the elements depends on Kalyanam & McIntyer model ,the questionnaire ,observation ,and electronic site is used , the important result the weaknesses of adaptation the marketing policy to electronic digital content by site , weaknesses electronic marketing mix applied, the recommendation improve the site for the university to apply the electronic marketing mix that improve the marketing process. | ||
Keywords | ||
Digital content; Content Industry; Marketing mix; Electronic Marketing Mix | ||
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