The Role of Dimensions of Green Marketing on Achieving Competitive Advantage An Exploratory study at Awa Medica pharmaceutical company in Iraqi Kurdistan Region, Erbil City. | ||
مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
Article 18, Volume 8, Issue 16, December 2016, Pages 436-462 PDF (841.93 K) | ||
Author | ||
Nusyba abdulwahid | ||
Abstract | ||
This study aims to identify the role of dimensions of green marketing on achieving competitive advantage in one of the pharmaceutical companies in Erbil City. In this study, the independent variables comprises four main dimensions which they are (Cancel the concept of waste or reduce it, re-design of the product, the clarity of relationship between price and cost, and making environmental orientation profitable issue). While, the variables of competitive advantage (dependent variable) represented by three dimensions, namely (profitability, market share, and perceived image). To achieve the aim of the study, a survey questionnaire has been design and distributed directly to the sample of the study that encompass of managers, heads of departments, and a number of employees totalling of 260 employees in the company's under study, and (85) questionnaires returned that compose (33%) form the total of employees. Collected data has been analysed by using the program of (SPSS), and study comes to the following results: | ||
Keywords | ||
green marketing | ||
References | ||
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