112/5000 Innovative Marketing and its impact on the efficiency of the organization hotel (A field study of a sample of first-class hotels in Baghdad) | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 100, September 2018, Pages 287-298 | ||
| Authors | ||
| Louay Latef AL-Shoker; Smrae Abdul Jabar Naimi | ||
| Abstract | ||
| International Markets have seen the great changes and developments in all aspects. The innovation in the world of business has been considered the necessary case which all organizations try to reach in an environment which is known as struggle for development and existence. Thin innovation is accompanied by a lot of pressures and threats through innovative marketing activities which contribute to make the quality of organization in its best level and to create an additional value for guests and to entice the guests loyalty which made these two concepts most of concern by the researchers, authors, and administrative leaderships. | ||
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