114/5000 The role of the marketing information system components in customer satisfaction A field study in the National Company For the manufacture of household furnishings / Mosul | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 100, September 2018, Pages 145-158 | ||
| Author | ||
| Nawal Hazem Jassem | ||
| Abstract | ||
| This research aims at knowing the use of the components and the effective relationship of Marketing Information System in the National Company For Manufacturing Home Furniture besides customers satisfaction in the company studied . The research depended on a main hypothesis reflecting the relationship between the components of the marketing information system and customer satisfaction. There is a correlation between them. To test the correctness of the hypothesis, data was collected and analyzed dependind on a questionnaire . Data was analyzed using (SPSS) . The research ended with some conclusion, the most distinguished among them: The correlation between the components of marketing system and customer satisfaction is generally low. This can be justified to the absence of clear vision among the sample studied regarding the marketing information system and its effective role not only on the satisfaction level but it extends to some other variables, the suggestions which participate to support the positive sides and improving the negative sides; Most important of which working to make satisfaction situations connected with marketing information system through the letters participation in serving the customer to the extent that the customer see himself through these component in the field of communication or programming …etc | ||
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