The impact of the marketing philosophy of the Organization of the media in the development of physical products for the manufacture of the Iraqi press - exploratory search | ||
| Journal of Administration and Economics | ||
| Article 1, Volume 0, Issue 99, September 2018, Pages 41-54 | ||
| Author | ||
| Ahmed Mohammed Fahmi Said | ||
| Abstract | ||
| The research attempts to highlight the importance of marketing philosophy that can be adopted by a media organization in the development of the media-industry (from the point of view of the consumer –media) where the research was divided into six topic started with methology and ended with can mythology and recommend actions. The research starts from a maior theory based on the presence of significant correlation between marketing philosophy adopted by (media) organization and the consumers logo saturating in the aspects of the product excellence and the marketing mix and the from of the product ,its content and its target and the satisfaction about the media –industry the research is over to a set of conclusion most important recommendations are :- The weakness in the aspect of the product related in the shape of product and the Iraqi consumers fading of non-saturation and lack of competition between media organization with obvious weakness in the media aspect of the marketing mix (physical aspect) And most important recommend action:- The importance of the adoption of media organizations to the commoner-oriented philosophy on its way to satisfy the needs and desires of the media consumer and the importance of giving attention of the formal aspect of the product and its excellence and overcome marketing problem . | ||
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