Health TV shows and consumer awareness/ Analytical study of the Green Apple program. | ||
| iraq journal of market research and consumer protection | ||
| Article 1, Volume 8, Issue 1, June 2016, Pages 27-41 | ||
| Author | ||
| Afnan Mohammed Shaban | ||
| Abstract | ||
| Television plays an important role in health education development of the consumer, where the health programs offered by satellite channels offering a variety of subjects that deal with human health in general, as do people with some misconceptions health practices either due to lack of awareness or a low level of culture they have is one of the problems that require a search, so the research aims to clarify what the TV play in health education to the consumer through a content analysis of health issues covered by the television health programs and identify health issues positive and negative in everyday human life, it has been identified green apple program Broadcast of the channel mbc1 as a model for health programs offered by the Arab satellite health awareness, were analyzed 12 TV episodes, a sample of the program and were subjected to content analysis according to the form that has been prepared for the analysis of the topics addressed by the program was off a set of conclusions and developed several recommendations which relate to the subject of study, has been used statistical program spss in the extraction of frequencies and percentages and interpret the results, the results show the importance of the program's focus on providing advice and guidance as one of the pillars of health programs and the importance of health awareness of man. | ||
| Keywords | ||
| TV program; awareness; green apple; health information | ||
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