Information Marketing Services in University Libraries Central Library in Sana'a University (A Model) | ||
| Alustath | ||
| Article 1, Volume 1, Issue 217, July 2018, Pages 253-286 | ||
| Abstract | ||
| This research aims to identify the actual reality of the science information marketing services in the university libraries: Central Library in Sana'a University a model, the fact that the science of integrated cycle of activity begins with setting the beneficiary groups and to identify their needs through the design and production of information services that meet the needs and the end of all means of announced, Through technical skills and quality in Marketing from the staff as well as to identify the development of this marketing in libraries during deviate stages of studies since the fifties even atheist and the beginning of the 21st century; In addition to identifying means of information marketing services which would at least for the rest of the goods, but they do not perish, But grow and renewed, as a result of what was information technology produced, and its role in marketing speed. Has used the historical method (documentary), relied on primary, secondary sources, and the relevant literature. Research reaches a number of conclusions and recommendations, as research noted at the end of this research to the positive aspects and shortcomings. Keywords: Marketing Science / Marketing / Information Marketing / library / Information library / university libraries/ Sana'a University. | ||
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