The role of information technology in achieving competitive advantage comparative study between the national Insurance company and Insurance company of Iraq | ||
| مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة | ||
| Article 1, Volume 6, Issue 11, June 2014, Pages 322-348 PDF (2.92 M) | ||
| Authors | ||
| Khulod H. Al Robai; Boran F. Saleh | ||
| Abstract | ||
| This study aims to identify the role of information technology in achieving competitive advantage in the two national insurance and Iraqi and then apply the descriptive analytical approach in this study using a questionnaire and then distributed to a random sample of the staff of the two companies and clear from the study that the insurance company Iraq contributed to the application of information technology and the through achieve weight ratio percentile as was this pain Centennial weight ratio, which amounts to 86.60% compared to achieved the same weight ratio percentile to the axis of the competitive advantage as 86.60% As for the National Insurance Company has contributed through the application of information technology as it reached percentile weight ratio of less than compared to Iraqi Insurance Company And by 86% against the achieved competitive advantage as Centennial total weight by 77%, which is too high. | ||
| Keywords | ||
| Information Technology; competitive advantage; insurance | ||
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